Marketing and Selling Workshop

Mon 8th Sep '08 TBC

You won’t have a business without a market or without a customer! You need to know all about your market, your customer and what and how they are prepared to buy which products and services. How do you get your message to your potential customer? It’s a complex area, but you need to understand all the basics of your product or services. And this is how we can help…

This FREE, informal and fun workshop will help you understand what marketing is all about and what it means for your business!

Plus…
• Understand the marketing mix in content of your business
• Identify your target customers
• Analyse your competition
• Understand the importance of your customer’s perspective
• Draw up your sales forecast
• Investigate a number of tools and techniques that could be used in your business
• Develop a suitable name for your business idea if you haven’t already done so
• Help you put together a Marketing Plan. It is a little daunting doing this if you have not done it before. But don’t panic! We will help you break the whole process down and get through the most important parts you need.
• And so much more!

The key to effective marketing is to focus on selling the solution to the customer’s problem… NOT selling the features!