Writing effective copy for your website

Wed 26th May '10 09.30am to 12.30pm

Words, despite their power to seduce and to persuade, are often overlooked on websites. How many sites are let down by poorly written copy that fails to grab the reader’s attention, fails to maximise the chances of being found in search engines and fails to deliver a real punch that will have potential customers reaching for the “buy now” button?

Developing a website takes both time and resource, but a good website is far more than clever graphics or lists of keywords. In this interactive workshop you will learn how to:

• Structure your website for best effect
• Write copy that draws readers in, rather than repelling them
• Answer the “What’s in it for me?” question
• Guide the journey through your website to increase your profitability
• Encourage your customers to interact with you – and to return to your site
• Recognise the differences between writing for your website, press release or brochure
• Simple rules for writing effective copy

Who should attend? Anyone who has a website (or is setting one up) and wants to write copy that really pulls its weight.