Training Marketing & Selling
Why marketing and selling is so important - juggling the balls of business.

There are three basic balls of your business that you need to keep juggling:

Finance – getting it, using it and managing it

Marketing – everything to do with your customer, including selling

Operations – all that goes into making or delivering your actual product or service.

You can’t have any of these without the others if you’re going to have a successful business.

If you don’t make any money or have no money, you’re dead in the water from the outset; if you have no marketing, you can’t get to your customer; and if you have no operations, you have no product or service!

You may have recently launched a business or been trading for some time, or perhaps you’re just thinking about it. But whatever your situation, there are ideas in this module to help you with one of these three basic balls essential for business success: marketing and selling.

Marketing and Selling Training - Module Objectives

With the help of this module, you will be able to:
• understand what marketing is all about and what it means for your business
• understand the marketing mix in the context of your business
• understand the importance of your customer’s perspective
• clarify your Unique Selling Points (USPs)
• identify your target customers
• understand the importance of planning and budgeting
• identify what market research you need to do for your business
• analyse your competition
• understand the basics of selling and appreciate what else you can get from a sale
• draw up a sales forecast for your business
• put together a Marketing Plan.

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Sign up for marketing and selling training

Register here and you can begin straight away, come back as often as you like and progress at your own pace.

Flexible training modules designed for women by women: tips, factsheets and templates take you through the complete business planning and growing process.